‘HYPE‘, one of UK’s top clothing brands, called on Eric Sosa to model their Spring/ Summer ’13 collection, as they invade New York City. As seen in this commercial, the blistering cold three day shoot, directed by cinematographer Daniel Peters, was well worth it. From Central Park, to rooftops, to Brooklyn Heights, if you’re from New York, you can’t help but to get hype after watching this! Eric Sosa can be spotted, face paint and all, sporting the popular ‘Sub-Stein Crew Neck’, and the ‘Leopard Allover Tee‘. ‘HYPE’ apparel can be found in small boutiques across the globe, as well as big-box stores such as Top Man. Also featured in the commercial are model/ actress Yadira Maria, Brooklyn rapper Neek De Leon, and OMB Music Group‘s own Chris Hollywood.

The commercial can also be viewed on JustHype.Co.UK.